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Slate Is The Premier SEO-Friendly CMS For Search Engine Success

The best business websites recognize the value of search engine optimization (SEO) for organic web traffic and conversion opportunities. The best content management system (CMS) makes it easy for marketers to prioritize SEO and generative AI optimization with SEO-friendly features built directly into the content editor. And when it comes to SEO-friendly CMS solutions, Slate’s variety of features—including an exclusive on-page SEO health checker that evaluates your content in real-time—makes it the best CMS to equip your business for success online.

Webity By Slate More SEO Capabilities

Introducing Webity By Slate, An Exclusive On-Page SEO Health Checker In Slate CMS

SEO is often a waiting game. But while you wait to see page progress in Google, Webity by Slate gives you the ability to view real-time SEO suggestions based on how well your page follows SEO best practices. Slate’s development team works closely with search marketing professionals who have a proven track record optimizing content to meet business goals. With Webity, an exclusive SEO crawl tool, you gain understanding of your content’s SEO health prior to publishing the page so you know you’re sending it into the digital world with the highest ranking potential.

Q: What Is An SEO Crawl Tool?

An SEO crawl tool analyzes content on a website to reveal SEO errors you can fix so that they don’t impact your ranking potential. Search engines use bots to crawl site content to determine its value for ranking on search engine results pages (SERPs). SEO crawl tools work similarly to these bots so that you can proactively identify SEO errors and resolve them.

Websites benefit from a periodic SEO health check as new content is published and shared and old content becomes outdated. As an on-page SEO checker, Webity by Slate is uniquely positioned to evaluate page content in real-time so you can resolve issues and eliminate errors before publishing the page. Webity looks at essential SEO fields like metadata, heading tag structure, word count and more, empowering your team to spot issues before they emerge. Google ultimately wants to share content that provides value to searchers, so elements like a clear heading structure, keyword-rich metadata and sufficient word count are important to strive for to show Google bots you have the authority and expertise to answer a relevant search query. 

Instead of capturing these new pages in a future full-scale SEO crawl of your website, you receive immediate feedback to set your content up for SEO success from the start.

Q: How To Evaluate On-Page SEO With Webity

Using Slate’s Webity tool is as simple as clicking into page content to edit it. Webity automatically displays a red, yellow or green icon at the top of the page editor to reveal the page’s SEO health at a glance. Slate users can click to see a more detailed report of any issues or recommendations Webity found within the page content. Slate even keeps SEO top-of-mind by incorporating your SEO health into a quick reminder alert before you publish, encouraging you to double check your SEO health score within the page editor in case improvements are needed. If you’re ready to publish, you can select the checkmark and move on as normal.

Q: What Is A Good SEO Health Score?

Page content that reflects a green SEO health score in Slate is considered ready-to-publish with no SEO errors detected. A green score doesn’t mean the page will automatically rank well in SERPs, but it does mean the current page content is compliant with the SEO best practices Slate developers have built into the CMS and Webity. For example, the page would have metadata optimized within the ideal character range, a clear heading hierarchy and at least 600 words describing the topic in enough detail to give users the information they need to know.

Webity scores each page you click into in Slate differently, so keep in mind one green page doesn’t necessarily mean your website is set up for SEO success. Google also cares about your website’s SEO health as a whole, so you want consistent SEO best practices and quality across all of your pages to keep your content in the green and your website ranking where you want it to be in search results.


Get A Real-Time SEO Health Check & Improvement Insights Prior To Publishing Content

Webity performs on-page SEO health checks when you’re in a page’s content editor, scoring your content in one of three categories depending on if your content includes key SEO elements or not. Depending on how your page stacks up to SEO best practices, you’ll see recommendations and messaging related to your SEO health score so you have context about what’s missing or what’s working well. Even if you’re just making a quick update to the page content or rearranging the page layout, Webity updates your health score in real-time to reflect the most recent changes to your content so you know you need to make a quick fix before publishing the updated content.


poor seo health

Poor SEO Health

A red SEO health score is meant to flag your attention as key SEO elements are missing, meaning the page will likely struggle to get picked up in search results. If your page has poor SEO health, expect to receive an alert reminding you to check missing SEO elements before you confirm you wish to publish the content as is. Click into your page’s SEO health within the page editor tool to see what’s missing and what you can do to improve on-page SEO.



missing seo elements

Missing SEO Elements

A yellow SEO health score indicates your page could use a few improvements to reach its maximum SEO potential. Core SEO elements are implemented as recommended, but you’re missing a couple components that could take your page to the next level. View your page’s SEO health within the page editor for specific recommendations to boost SEO.



seo success

SEO Success

A green score from an SEO health check is the ideal to aim for, as green indicates your site is free of on-page SEO errors and ready to publish without negatively impacting your site’s SEO value. Green means you’re one step closer to your SEO and marketing goals!


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Take Charge Of Your Site’s Online Performance With Slate’s Full Suite Of SEO-Friendly CMS Features

In addition to the Webity SEO crawl tool, Slate includes a variety of user-friendly features to make technical SEO elements more accessible to marketers. Slate is the SEO CMS trusted by Fortune 500 companies and family businesses alike, making it easier than ever to prioritize organic search performance.

Metadata

Heading Tag, Meta Title & Meta Description Editors

Easily update heading tags, meta titles and meta descriptions for page content, blogs and more. The user-friendly Slate CMS lets you know how long or short your metadata is along with the recommended character lengths so you can stay within best practices for optimal SEO value.

URLs

Editable URLs

Looking to include a keyword or two in your blog link? This SEO-friendly CMS allows you to easily edit page and article URLs, giving you greater control over your site's SEO performance.

HTML

HTML View In WYSIWYG Editor

Whether you’re a whiz with HTML or need to edit your page content visually, you can easily toggle back and forth between the Design view and HTML view using the WYSIWYG editor.

Sitemaps

Auto Generated Sitemaps

No need to manually edit your sitemap after adding or removing pages. The Slate CMS automatically generates a new sitemap every night, so search engine bots always know your site is up to date.

Schema

Schema Markup Templates

Structured data helps search engines read and understand your page content better, and the custom schema markup templates make it easy for you to input schema. Choose from a variety of pre-populated templates, or create your own custom schema for more advanced solutions.

Speed

Fast Load Times

Unlike many other content management systems, Slate doesn’t require multiple plugins to function. Many WordPress websites, for instance, use dozens of plugins for functionality and security purposes. Unfortunately, each plugin adds additional loading time to the website which can negatively impact the user experience and SEO. Slate is built to load your web pages quickly and securely.

Media

SEO Capabilities For Media Files

Add alt text and title text to any image for increased SEO value and to meet ADA compliance best practices. You can upload social images to generate open graphs with the image editor for easy social media posting, as well.

Pages

Proper Pagination

Ensure search engines can crawl and index all of your blog or article content with Slate’s “View All” functionality. With proper pagination and canonical tags, Slate allows users to easily navigate back and forth between pages without duplicate content being a concern.

Redirects

301 Redirects

Planning to remove old pages or blogs from your site? Slate makes it easy to create 301 redirects and let Google know where to direct traffic from deleted or moved content.

Tags

Canonical & Noindex Tags

Help Google and other search engine bots know what content to crawl and index with canonical and noindex tag functionality. Slate provides greater control over your site’s SEO and prevents issues such as duplicate content.

Take Advantage Of Slate’s SEO CMS Capabilities & Exclusive Webity SEO Crawl Tool

Whether working to strengthen on-page SEO or technical SEO, Slate equips your business with the functionality your team needs to stay relevant and top-of-mind in search results. Using their strong SEO background, Slate developers provide regular upgrades for quality-of-life improvements, modernizations and superior SEO-friendly CMS features to streamline efforts for your marketing team. Explore what’s possible with custom Slate features like the Webity SEO health check tool, custom app capabilities and modular web design components editable directly in Slate CMS. Contact Slate to learn more about leveraging an SEO CMS or to schedule a demo and see Webity by Slate in action today!

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Webity Updates & Change Log

1.4 - View a page's Webity health score at a glance with green, orange and red icons listed alongside each up-to-date published page in the page editor to help prioritize optimizations. A fainter version of each icon will also appear alongside pages that have changes that have yet to be crawled to reflect the SEO score is out-of-date and requires a fresh crawl.


1.3 - To enhance the experience for each user, Webity adds two different score metrics depending on how the individual uses Slate and the Webity tool. The platform provides options to showcase both a "Published Score" and a "Draft Score." The tool will walk-through unique journeys based on whether the user prefers to publish content upfront and later crawl the page or crawl the draft version of a page prior to publishing to implement recommendations immediately. Suggestions change depending on if the page has previously been published and whether or not changes have been made to the page since it was last published, prompting the user to crawl as needed to reflect the most accurate score and ensure page updates don't introduce SEO errors. The user also has the ability to publish draft content directly from the Webity tool once they're satisfied with the SEO score and transfer the draft score automatically to the published score so an additional crawl isn't required. Prominent buttons direct the user on what to do next so the page is saved, published and/or crawled accordingly.


1.2 - In addition to tailored SEO recommendations based on page content, a static "tips and tricks" section is added with general SEO best practices to reinforce what factors a page needs to perform well in search. This update positions Webity not only as an SEO health checker in real-time but also an educational tool to inform SEO across each page of a website.


1.1 - Webity is created with three potential score outcomes based on a page's adherence to SEO best practices: red, indicating poor SEO health; orange, indicating missing SEO elements; and green, indicating the page follows SEO best practices and currently has no SEO errors. Red and yellow scores include recommendations to improve SEO page health, while a green score signifies no SEO updates are needed at this time.


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